Fig. 5

Comparison of mentioned topics in sale interaction by approach applied. Price as a topic was only investigated in sales observations.
PPE: personal protective equipment.
Reading example for 2nd column: 65% of agro-input dealers say that more than half their customers ask them to advise on product choice.
* 100% Product choice in mystery shopping, due to the fact, that every farmer also purchased a product.
Original questions for each section accessible in Supplementary Table ST 13, Additional File 1